# Shoply Documentation > How to sell on Shoply, and how to build on it. ## Guides ### Start - [How to sell and build on Shoply](https://docs.shoply.gg/index.md): What every page of your dashboard does, and how to reach all of it from your own code - [Quick start](https://docs.shoply.gg/guides/quickstart.md): Open a store, add a product, connect a payment method and make a first sale ### Selling - [Products, variants and stock](https://docs.shoply.gg/guides/products-and-variants.md): What a product is made of, who can see it, and how its stock is counted - [What a buyer is sent](https://docs.shoply.gg/guides/delivery.md): What a buyer is sent when an order is paid: license keys, files, instructions, or the answer of your own server - [Dynamic delivery](https://docs.shoply.gg/guides/dynamic-delivery.md): Have your own server hand out what was bought: what Shoply sends it, what it answers, and how to check the request - [Custom fields](https://docs.shoply.gg/guides/custom-fields.md): Ask the buyer for what you need before they pay, such as a username or a region, and find their answers on the order - [Orders](https://docs.shoply.gg/guides/orders.md): What an order's status means, and what you can do to one - [Reviews](https://docs.shoply.gg/guides/reviews.md): What buyers say about their orders: how a review is left, where it shows, what nobody can do to one, and how to ask for one to be removed - [Coupons and sales](https://docs.shoply.gg/guides/coupons-and-sales.md): Discount codes a buyer types, and sales that lower prices for a stretch of time - [Subscriptions](https://docs.shoply.gg/guides/subscriptions.md): Options of your products that buyers pay for again every week, month or year, charged to a kept card or renewed by an emailed link, and delivered only once paid - [Cart Recovery](https://docs.shoply.gg/guides/cart-recovery.md): Emails that bring a buyer back to a checkout they left: an hour later, again the next day with a coupon made for them, and never after they pay - [Win-Back and subscribers](https://docs.shoply.gg/guides/win-back.md): Ask buyers at checkout whether you may email them, and write to the ones who have not ordered in a while - [Email Templates](https://docs.shoply.gg/guides/email-templates.md): Change the emails buyers get in your store's name: their words, their look and their HTML, with a preview beside them and the original a click away - [Upselling](https://docs.shoply.gg/guides/upselling.md): What a buyer is offered beside what they chose: extras with a product, offers in the cart and at checkout, and what is bought together - [Customers and store balance](https://docs.shoply.gg/guides/customers-and-balance.md): Who your customers are, the panel they sign in to, and the balance they can spend - [Support Tickets](https://docs.shoply.gg/guides/support-tickets.md): Buyers ask you about an order, or anything else, from the customer panel, and read your replies there - [Affiliates](https://docs.shoply.gg/guides/affiliates.md): Let your customers earn commission on what is bought through their link ### Your store - [Storefronts](https://docs.shoply.gg/guides/storefronts.md): Your store's site: themes, the visual builder, and its code - [The Shoply CLI](https://docs.shoply.gg/guides/cli.md): Work on a storefront's code on your own computer: clone it, see each save in a preview, publish it from the terminal - [Your own domain](https://docs.shoply.gg/guides/custom-domain.md): Put your store at an address of your own - [Payment methods](https://docs.shoply.gg/guides/payment-methods.md): How buyers pay you: cards, PayPal, crypto, skins and vouchers, through accounts of your own - [Payment Routing](https://docs.shoply.gg/guides/payment-routing.md): Put several card processors behind one card row at checkout, share payments between them by your rules, and move a declined card on to the next - [Custom payment methods](https://docs.shoply.gg/guides/custom-payment-methods.md): Take payments Shoply has no integration for, such as a bank transfer or your own pay page, and approve each order yourself - [Fraud protection](https://docs.shoply.gg/guides/fraud-protection.md): Refuse buyers before an order is made: the blacklist, VPNs, countries and disputes - [Disputes](https://docs.shoply.gg/guides/disputes.md): Answer a buyer's chargeback or claim with what Shoply recorded about their order - [Analytics](https://docs.shoply.gg/guides/analytics.md): Who is on your store now, where visits come from, and which of them bought - [Settings](https://docs.shoply.gg/guides/settings.md): What each part of a store's settings holds: the email a buyer is sent, the coupon a first order earns, your policies, and what Shoply tells you #### Set up a payment method - [Set up Stripe](https://docs.shoply.gg/guides/setup/stripe.md): Where your Stripe keys are, and the optional webhook - [Set up Authorize.net](https://docs.shoply.gg/guides/setup/authorizenet.md): Where your Authorize.net API Login ID and keys are - [Set up NMI](https://docs.shoply.gg/guides/setup/nmi.md): Where your NMI security keys are, and the optional webhook - [Set up Mollie](https://docs.shoply.gg/guides/setup/mollie.md): Where your Mollie API key is - [Set up SumUp](https://docs.shoply.gg/guides/setup/sumup.md): Where your SumUp API key and merchant code are - [Set up Square](https://docs.shoply.gg/guides/setup/square.md): Where your Square access token is, and the optional webhook - [Set up Revolut Business](https://docs.shoply.gg/guides/setup/revolut.md): Where your Revolut Merchant API secret key is - [Set up Lemon Squeezy](https://docs.shoply.gg/guides/setup/lemonsqueezy.md): Your Lemon Squeezy API key, and the product your orders are sold as - [Set up Amazon Payment Services](https://docs.shoply.gg/guides/setup/amazonpaymentservices.md): Where your Amazon Payment Services credentials are, and its feedback addresses - [Set up Skrill](https://docs.shoply.gg/guides/setup/skrill.md): Your Skrill merchant email, secret word and currency - [Set up Pandabase](https://docs.shoply.gg/guides/setup/pandabase.md): Where your Pandabase API token is, and which permissions it needs - [Set up Shopify](https://docs.shoply.gg/guides/setup/shopify.md): Making the app that connects your own Shopify store - [Set up Tagada](https://docs.shoply.gg/guides/setup/tagada.md): Where your Tagada store ID and API key are - [Set up Adyen](https://docs.shoply.gg/guides/setup/adyen.md): Your Adyen API key, merchant account and webhook, and a live account's prefix - [Set up Mercado Pago](https://docs.shoply.gg/guides/setup/mercadopago.md): Where your Mercado Pago access token is, and the optional webhook secret - [Set up MONEI](https://docs.shoply.gg/guides/setup/monei.md): Where your MONEI API key is, and the optional webhook for refunds you make in MONEI - [Set up Whop](https://docs.shoply.gg/guides/setup/whop.md): Where your Whop API key and business ID are - [Set up PayPal](https://docs.shoply.gg/guides/setup/paypal.md): Connecting PayPal with API keys or with your email address - [Set up NOWPayments](https://docs.shoply.gg/guides/setup/nowpayments.md): Where your NOWPayments API key and IPN secret are - [Set up Cryptomus](https://docs.shoply.gg/guides/setup/cryptomus.md): Making a Cryptomus merchant, and where its keys are - [Set up Heleket](https://docs.shoply.gg/guides/setup/heleket.md): Making a Heleket merchant, and where its keys are - [Set up OxaPay](https://docs.shoply.gg/guides/setup/oxapay.md): Where your OxaPay merchant API key is - [Set up Skinloop](https://docs.shoply.gg/guides/setup/skinloop.md): Your Skinloop API key, checkout origin and webhook - [Set up Rewarble](https://docs.shoply.gg/guides/setup/rewarble.md): Where your Rewarble Client API key is ### Search visibility - [Search visibility](https://docs.shoply.gg/guides/search-visibility.md): How your store is found on Google and Bing: what it tells them by itself, and what is yours to set - [Blog](https://docs.shoply.gg/guides/blog.md): Articles on your store's own address, written to be found by people searching for what you sell ### Finance - [Finance](https://docs.shoply.gg/guides/finance.md): What your store took in, what it cost, and what is left: expenses, profit and the books - [Tax at checkout](https://docs.shoply.gg/guides/tax.md): Collect sales tax or VAT where you are registered: your places and rates, prices with or without tax, and business buyers ### Automate - [API keys](https://docs.shoply.gg/guides/api-keys.md): Make a secret key for your own server, say what it may do, and see what it did - [Webhooks](https://docs.shoply.gg/guides/webhooks.md): Have Shoply tell your server when an order is paid, stock runs low, or anything else happens - [A customer or affiliate panel of your own](https://docs.shoply.gg/guides/your-own-panel.md): Sign buyers in on your own site and show them their orders, their balance and their affiliate link, with the API - [Customer API](https://docs.shoply.gg/guides/customer-api.md): Let buyers sign in on your own site or app, and show them their orders, keys, subscriptions and affiliate page - [Apps and OAuth](https://docs.shoply.gg/guides/oauth.md): Build an app any seller can connect to their store, with OAuth, and see the apps connected to yours - [API reference (334 pages)](https://docs.shoply.gg/_llms/api-reference.txt): Documentation for API reference. ## SDK (sell on your own site) ### Start - [Sell on your own site](https://docs.shoply.gg/sdk/overview.md): Three ways to sell from a site that is yours: a button, the checkout in your page, or a storefront you build - [npm and React](https://docs.shoply.gg/guides/npm.md): The SDK, the embed and the Checkout Kit as packages, with types, and as React components ### The checkout on your site - [Embeds](https://docs.shoply.gg/guides/embeds.md): Open Shoply's checkout over a page of your own, with one line on a button - [Checkout Kit](https://docs.shoply.gg/guides/checkout-kit.md): The checkout taken apart: each part where your layout wants it, dressed as your site is ### shoply.js - [A storefront of your own](https://docs.shoply.gg/sdk/introduction.md): Build a storefront of your own on your own site, with one script and your store's ID - [shoply.js reference](https://docs.shoply.gg/sdk/reference.md): Every call of shoply.js ## Changelog - [Changelog](https://docs.shoply.gg/changelog.md): What changed in the API, webhooks, shoply.js, the embed, the Checkout Kit and the packages, newest first ## OpenAPI Specs - [openapi](/api-reference/openapi.json) ## Optional - [Status](https://status.shoply.gg) - [Telegram](https://t.me/shoplygg) - [Discord](https://discord.gg/shoply) > The links below point to documentation indexes. Follow each `/_llms/` index recursively until you reach documentation pages. ## Indexes - [API reference (334 pages)](https://docs.shoply.gg/_llms/api-reference.txt): Documentation for API reference. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.