> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shoply.gg/llms.txt
> Use this file to discover all available pages before exploring further.

# Unsubscribe a subscriber

> No more Win-Back to this address. They become a subscriber again only by ticking the box on another order they pay. 404 for an address that never said yes. Answers the subscriber.

Needs the `marketing.write` permission (Change Email Marketing).



## OpenAPI

````yaml /api-reference/openapi.json post /stores/{storeId}/subscribers/unsubscribe
openapi: 3.1.0
info:
  title: Shoply API
  version: '1'
  description: >-
    Everything a store's own server can do with a secret API key: its catalogue,
    orders, customers, marketing, finance and the rest of what the dashboard
    does. And the Customer API, which a buyer's own device asks with a token of
    theirs.
servers:
  - url: https://api.shoply.gg/v1
security:
  - apiKey: []
tags:
  - name: API key
  - name: Store
  - name: Domain
  - name: Payment methods
  - name: Analytics
  - name: Storefronts
  - name: Storefront code
  - name: Payment Routing
  - name: Custom payment methods
  - name: Products
  - name: Product pictures
  - name: Stock
  - name: Categories
  - name: Upsells
  - name: Subscriptions
  - name: Orders
  - name: Invoices
  - name: Reviews
  - name: Coupons
  - name: Coupon categories
  - name: Coupon pop-up
  - name: Sales
  - name: Blog
  - name: Search settings
  - name: Redirects
  - name: Sitemap
  - name: Cart Recovery
  - name: Email Marketing
  - name: Email Templates
  - name: Customers
  - name: Affiliates
  - name: Support Tickets
  - name: Blacklist
  - name: Fraud protection
  - name: Disputes
  - name: Finance
  - name: Tax
  - name: Expenses
  - name: Expense setup
  - name: API requests
  - name: Webhook endpoints
  - name: Webhook deliveries
  - name: Customer API
paths:
  /stores/{storeId}/subscribers/unsubscribe:
    post:
      tags:
        - Email Marketing
      summary: Unsubscribe a subscriber
      description: >-
        No more Win-Back to this address. They become a subscriber again only by
        ticking the box on another order they pay. 404 for an address that never
        said yes. Answers the subscriber.


        Needs the `marketing.write` permission (Change Email Marketing).
      operationId: subscribers.unsubscribe
      parameters:
        - name: storeId
          in: path
          required: true
          description: >-
            The store's ID. A key reaches the store it was made in: `GET /key`
            answers which.
          schema:
            type: string
        - $ref: '#/components/parameters/IdempotencyKey'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              properties:
                email:
                  type: string
                  description: Their email address.
                  example: buyer@example.com
              required:
                - email
      responses:
        '200':
          description: It worked.
          content:
            application/json:
              schema:
                type: object
                properties:
                  success:
                    type: boolean
                  message:
                    nullable: true
                  code:
                    nullable: true
                  data:
                    type: object
                    properties:
                      email:
                        type: string
                      customerId:
                        nullable: true
                      subscribed:
                        type: boolean
                      subscribedAt:
                        type: string
                      source:
                        type: string
                      where:
                        type: string
                      orderId:
                        type: string
                      unsubscribedAt:
                        type: string
                      unsubscribedBy:
                        type: string
              example:
                success: true
                message: null
                code: null
                data:
                  email: mira@example.com
                  customerId: null
                  subscribed: false
                  subscribedAt: '2026-10-22T16:20:19Z'
                  source: storefront
                  where: Checkout
                  orderId: 091f818e-ac4c-4244-982b-a03d345f0b1a
                  unsubscribedAt: '2026-10-22T16:20:19Z'
                  unsubscribedBy: key
        '401':
          $ref: '#/components/responses/NoKey'
        '403':
          $ref: '#/components/responses/NotAllowed'
        '404':
          $ref: '#/components/responses/NotFound'
        '422':
          $ref: '#/components/responses/Refused'
        '429':
          $ref: '#/components/responses/TooMany'
      x-codeSamples:
        - lang: javascript
          label: Node.js
          source: |
            import Shoply from "@shoplygg/node";

            const shoply = new Shoply({ apiKey: process.env.SHOPLY_API_KEY });

            const result = await shoply.subscribers.unsubscribe({
              email: "buyer@example.com",
            });
        - lang: php
          label: PHP
          source: |
            <?php

            require 'vendor/autoload.php';

            $shoply = new Shoply\Client(['apiKey' => getenv('SHOPLY_API_KEY')]);

            $result = $shoply->subscribers->unsubscribe([
                'email' => 'buyer@example.com',
            ]);
        - lang: python
          label: Python
          source: |
            import shoply

            client = shoply.Client()  # reads SHOPLY_API_KEY

            result = client.subscribers.unsubscribe(email="buyer@example.com")
components:
  parameters:
    IdempotencyKey:
      name: Idempotency-Key
      in: header
      required: false
      description: >-
        A word of your own for this one change, up to 180 letters, digits, dots,
        dashes, underscores and colons. Sent again with the same key, the
        request is not carried out twice: the first answer comes back, with
        `Idempotent-Replay: true`.
      schema:
        type: string
  responses:
    NoKey:
      description: >-
        No API key was sent, or the one sent is not a live key:
        `api_key_required`, `invalid_api_key`.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    NotAllowed:
      description: >-
        The key is real and may not do this: `missing_scope` (with
        `requiredScope`), `ip_not_allowed`, `account_unavailable`, or
        `dashboard_only` for something only a person in the dashboard may do.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    NotFound:
      description: >-
        There is no such thing in this store: `not_found`. A store that is not
        the key's own is answered the same way.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    Refused:
      description: >-
        The request was understood and not carried out. `validation_failed` says
        what is wrong with each field under `errors`; other codes are the
        route's own.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    TooMany:
      description: >-
        The key has used up its budget for now: `rate_limited`. `Retry-After`
        says how many seconds to wait.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
  schemas:
    Refusal:
      type: object
      properties:
        success:
          type: boolean
          example: false
        message:
          type: string
          description: What is wrong, in words for a person.
        code:
          type: string
          description: What is wrong, as a word that does not change.
        data:
          nullable: true
        errors:
          type: object
          description: >-
            For `validation_failed`: what is wrong with each field, by the
            field's name.
          additionalProperties:
            type: string
      required:
        - success
        - message
        - code
  securitySchemes:
    apiKey:
      type: http
      scheme: bearer
      description: >-
        A secret API key, made under Developers in the dashboard:
        `Authorization: Bearer shoply_sk_...`

````

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