> ## Documentation Index > Fetch the complete documentation index at: https://docs.shoply.gg/llms.txt > Use this file to discover all available pages before exploring further. # List Win-Back buyers > The buyers Win-Back has written to or will within 7 days, the latest to have moved first, 25 a page. A buyer is here once for each time they go quiet. `state` is `due` (`dueAt` says when its first email goes), `first` or `second` (the email it last had), `won` (they ordered within 14 days of an email: `wonOrderId`, `wonAt`, `wonAfter`, `quietDays`), `unsubscribed`, or `stopped` (`stopped` says why: `ordered`, `off`, `audience`, `disputed`, `failed`). `orders` and `spent` are their completed orders at the store, `tags` theirs as on Get a customer, `couponCode` and `couponExpiresAt` the second email's coupon, and `clickedAt` when a browser first opened an email's button. Needs the `marketing.read` permission (Read Email Marketing). ## OpenAPI ````yaml /api-reference/openapi.json get /stores/{storeId}/win-back/buyers openapi: 3.1.0 info: title: Shoply API version: '1' description: >- Everything a store's own server can do with a secret API key: its catalogue, orders, customers, marketing, finance and the rest of what the dashboard does. And the Customer API, which a buyer's own device asks with a token of theirs. servers: - url: https://api.shoply.gg/v1 security: - apiKey: [] tags: - name: API key - name: Store - name: Domain - name: Payment methods - name: Analytics - name: Storefronts - name: Storefront code - name: Payment Routing - name: Custom payment methods - name: Products - name: Product pictures - name: Stock - name: Categories - name: Upsells - name: Subscriptions - name: Orders - name: Invoices - name: Reviews - name: Coupons - name: Coupon categories - name: Coupon pop-up - name: Sales - name: Blog - name: Search settings - name: Redirects - name: Sitemap - name: Cart Recovery - name: Email Marketing - name: Email Templates - name: Customers - name: Affiliates - name: Support Tickets - name: Blacklist - name: Fraud protection - name: Disputes - name: Finance - name: Tax - name: Expenses - name: Expense setup - name: API requests - name: Webhook endpoints - name: Webhook deliveries - name: Customer API paths: /stores/{storeId}/win-back/buyers: get: tags: - Email Marketing summary: List Win-Back buyers description: >- The buyers Win-Back has written to or will within 7 days, the latest to have moved first, 25 a page. A buyer is here once for each time they go quiet. `state` is `due` (`dueAt` says when its first email goes), `first` or `second` (the email it last had), `won` (they ordered within 14 days of an email: `wonOrderId`, `wonAt`, `wonAfter`, `quietDays`), `unsubscribed`, or `stopped` (`stopped` says why: `ordered`, `off`, `audience`, `disputed`, `failed`). `orders` and `spent` are their completed orders at the store, `tags` theirs as on Get a customer, `couponCode` and `couponExpiresAt` the second email's coupon, and `clickedAt` when a browser first opened an email's button. Needs the `marketing.read` permission (Read Email Marketing). operationId: winBack.buyers parameters: - name: storeId in: path required: true description: >- The store's ID. A key reaches the store it was made in: `GET /key` answers which. schema: type: string - name: show in: query required: false description: Only these. schema: type: string enum: - all - due - emailed - won - unsubscribed - clicked default: all - name: search in: query required: false description: Part of a buyer's email. schema: type: string - name: page in: query required: false description: Which page of the list. The first is 1. schema: type: integer default: 1 responses: '200': description: It worked. content: application/json: schema: type: object properties: success: type: boolean message: nullable: true code: nullable: true data: type: array items: type: object properties: id: type: string email: type: string customerId: type: string orders: type: integer spent: type: integer tags: type: - array - object state: type: string stopped: nullable: true lastOrderId: type: string lastOrderAt: type: string what: type: string nextStep: type: string dueAt: type: string emailedAt: nullable: true secondEmailAt: nullable: true clickedAt: nullable: true couponCode: nullable: true couponExpiresAt: nullable: true wonOrderId: nullable: true wonAt: nullable: true wonAfter: nullable: true quietDays: nullable: true unsubscribedAt: nullable: true pages: type: integer total: type: integer meta: type: object properties: page: type: integer example: success: true message: null code: null data: - id: ba7dde28-5c97-407e-beb8-009cee5397bf email: mira@example.com customerId: aa69d001-1621-42a1-823a-6d654e5d49cb orders: 1 spent: 89 tags: [] state: due stopped: null lastOrderId: 091f818e-ac4c-4244-982b-a03d345f0b1a lastOrderAt: '2026-09-24T16:20:19Z' what: Northwind Pro nextStep: first dueAt: '2026-10-24T16:20:19Z' emailedAt: null secondEmailAt: null clickedAt: null couponCode: null couponExpiresAt: null wonOrderId: null wonAt: null wonAfter: null quietDays: null unsubscribedAt: null pages: 1 total: 1 meta: page: 1 '401': $ref: '#/components/responses/NoKey' '403': $ref: '#/components/responses/NotAllowed' '404': $ref: '#/components/responses/NotFound' '429': $ref: '#/components/responses/TooMany' x-codeSamples: - lang: javascript label: Node.js source: | import Shoply from "@shoplygg/node"; const shoply = new Shoply({ apiKey: process.env.SHOPLY_API_KEY }); const page = await shoply.winBack.buyers(); // Or every row of every page: for await (const row of shoply.winBack.buyers()) { console.log(row); } - lang: php label: PHP source: | getenv('SHOPLY_API_KEY')]); $page = $shoply->winBack->buyers(); // Or every row of every page: foreach ($shoply->winBack->buyers() as $row) { print_r($row); } - lang: python label: Python source: | import shoply client = shoply.Client() # reads SHOPLY_API_KEY page = client.winBack.buyers() # Or every row of every page: for row in client.winBack.buyers(): print(row) components: responses: NoKey: description: >- No API key was sent, or the one sent is not a live key: `api_key_required`, `invalid_api_key`. content: application/json: schema: $ref: '#/components/schemas/Refusal' NotAllowed: description: >- The key is real and may not do this: `missing_scope` (with `requiredScope`), `ip_not_allowed`, `account_unavailable`, or `dashboard_only` for something only a person in the dashboard may do. content: application/json: schema: $ref: '#/components/schemas/Refusal' NotFound: description: >- There is no such thing in this store: `not_found`. A store that is not the key's own is answered the same way. content: application/json: schema: $ref: '#/components/schemas/Refusal' TooMany: description: >- The key has used up its budget for now: `rate_limited`. `Retry-After` says how many seconds to wait. content: application/json: schema: $ref: '#/components/schemas/Refusal' schemas: Refusal: type: object properties: success: type: boolean example: false message: type: string description: What is wrong, in words for a person. code: type: string description: What is wrong, as a word that does not change. data: nullable: true errors: type: object description: >- For `validation_failed`: what is wrong with each field, by the field's name. additionalProperties: type: string required: - success - message - code securitySchemes: apiKey: type: http scheme: bearer description: >- A secret API key, made under Developers in the dashboard: `Authorization: Bearer shoply_sk_...` ```` This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.