> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shoply.gg/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a customer

> Adds an address to the customer list before it has ordered, so it can be given a balance or made an affiliate. An address that is already a customer is answered as it is, with `meta.alreadyExisted` saying so.

Needs the `customers.write` permission (Change Customers).



## OpenAPI

````yaml /api-reference/openapi.json post /stores/{storeId}/customers
openapi: 3.1.0
info:
  title: Shoply API
  version: '1'
  description: >-
    Everything a store's own server can do with a secret API key: its catalogue,
    orders, customers, marketing, finance and the rest of what the dashboard
    does. And the Customer API, which a buyer's own device asks with a token of
    theirs.
servers:
  - url: https://api.shoply.gg/v1
security:
  - apiKey: []
tags:
  - name: API key
  - name: Store
  - name: Domain
  - name: Payment methods
  - name: Analytics
  - name: Storefronts
  - name: Storefront code
  - name: Payment Routing
  - name: Custom payment methods
  - name: Products
  - name: Product pictures
  - name: Stock
  - name: Categories
  - name: Upsells
  - name: Subscriptions
  - name: Orders
  - name: Invoices
  - name: Reviews
  - name: Coupons
  - name: Coupon categories
  - name: Coupon pop-up
  - name: Sales
  - name: Blog
  - name: Search settings
  - name: Redirects
  - name: Sitemap
  - name: Cart Recovery
  - name: Email Marketing
  - name: Email Templates
  - name: Customers
  - name: Affiliates
  - name: Support Tickets
  - name: Blacklist
  - name: Fraud protection
  - name: Disputes
  - name: Finance
  - name: Tax
  - name: Expenses
  - name: Expense setup
  - name: API requests
  - name: Webhook endpoints
  - name: Webhook deliveries
  - name: Customer API
paths:
  /stores/{storeId}/customers:
    post:
      tags:
        - Customers
      summary: Create a customer
      description: >-
        Adds an address to the customer list before it has ordered, so it can be
        given a balance or made an affiliate. An address that is already a
        customer is answered as it is, with `meta.alreadyExisted` saying so.


        Needs the `customers.write` permission (Change Customers).
      operationId: customers.create
      parameters:
        - name: storeId
          in: path
          required: true
          description: >-
            The store's ID. A key reaches the store it was made in: `GET /key`
            answers which.
          schema:
            type: string
        - $ref: '#/components/parameters/IdempotencyKey'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              properties:
                email:
                  type: string
                  description: The customer's email address.
                  example: buyer@example.com
              required:
                - email
      responses:
        '201':
          description: It worked.
          content:
            application/json:
              schema:
                type: object
                properties:
                  success:
                    type: boolean
                  message:
                    nullable: true
                  code:
                    nullable: true
                  data:
                    type: object
                    properties:
                      id:
                        type: string
                      emailAddress:
                        type: string
                      dateCreated:
                        type: string
                      totalOrders:
                        type: integer
                      totalSpend:
                        type: integer
                      paidOrders:
                        type: integer
                      lastOrderAt:
                        nullable: true
                      balance:
                        type: integer
                      affiliateState:
                        nullable: true
                  meta:
                    type: object
                    properties:
                      alreadyExisted:
                        type: boolean
              example:
                success: true
                message: null
                code: null
                data:
                  id: f637fc21-973d-43ec-a7db-f819a9ebf73a
                  emailAddress: ada@example.com
                  dateCreated: '2026-10-22T16:20:18Z'
                  totalOrders: 0
                  totalSpend: 0
                  paidOrders: 0
                  lastOrderAt: null
                  balance: 0
                  affiliateState: null
                meta:
                  alreadyExisted: false
        '401':
          $ref: '#/components/responses/NoKey'
        '403':
          $ref: '#/components/responses/NotAllowed'
        '404':
          $ref: '#/components/responses/NotFound'
        '422':
          $ref: '#/components/responses/Refused'
        '429':
          $ref: '#/components/responses/TooMany'
      x-codeSamples:
        - lang: javascript
          label: Node.js
          source: |
            import Shoply from "@shoplygg/node";

            const shoply = new Shoply({ apiKey: process.env.SHOPLY_API_KEY });

            const result = await shoply.customers.create({
              email: "buyer@example.com",
            });
        - lang: php
          label: PHP
          source: |
            <?php

            require 'vendor/autoload.php';

            $shoply = new Shoply\Client(['apiKey' => getenv('SHOPLY_API_KEY')]);

            $result = $shoply->customers->create([
                'email' => 'buyer@example.com',
            ]);
        - lang: python
          label: Python
          source: |
            import shoply

            client = shoply.Client()  # reads SHOPLY_API_KEY

            result = client.customers.create(email="buyer@example.com")
components:
  parameters:
    IdempotencyKey:
      name: Idempotency-Key
      in: header
      required: false
      description: >-
        A word of your own for this one change, up to 180 letters, digits, dots,
        dashes, underscores and colons. Sent again with the same key, the
        request is not carried out twice: the first answer comes back, with
        `Idempotent-Replay: true`.
      schema:
        type: string
  responses:
    NoKey:
      description: >-
        No API key was sent, or the one sent is not a live key:
        `api_key_required`, `invalid_api_key`.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    NotAllowed:
      description: >-
        The key is real and may not do this: `missing_scope` (with
        `requiredScope`), `ip_not_allowed`, `account_unavailable`, or
        `dashboard_only` for something only a person in the dashboard may do.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    NotFound:
      description: >-
        There is no such thing in this store: `not_found`. A store that is not
        the key's own is answered the same way.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    Refused:
      description: >-
        The request was understood and not carried out. `validation_failed` says
        what is wrong with each field under `errors`; other codes are the
        route's own.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
    TooMany:
      description: >-
        The key has used up its budget for now: `rate_limited`. `Retry-After`
        says how many seconds to wait.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Refusal'
  schemas:
    Refusal:
      type: object
      properties:
        success:
          type: boolean
          example: false
        message:
          type: string
          description: What is wrong, in words for a person.
        code:
          type: string
          description: What is wrong, as a word that does not change.
        data:
          nullable: true
        errors:
          type: object
          description: >-
            For `validation_failed`: what is wrong with each field, by the
            field's name.
          additionalProperties:
            type: string
      required:
        - success
        - message
        - code
  securitySchemes:
    apiKey:
      type: http
      scheme: bearer
      description: >-
        A secret API key, made under Developers in the dashboard:
        `Authorization: Bearer shoply_sk_...`

````

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